diff --git a/apps/api-server/internal/services/deployment.go b/apps/api-server/internal/services/deployment.go
new file mode 100644
index 0000000..082f160
--- /dev/null
+++ b/apps/api-server/internal/services/deployment.go
@@ -0,0 +1,157 @@
+package services
+
+import (
+	"context"
+	"errors"
+	"fmt"
+	"time"
+
+	"gorm.io/gorm"
+
+	"github.com/nutcas3/telecom-platform/apps/api-server/internal/database"
+	"github.com/nutcas3/telecom-platform/apps/api-server/internal/models"
+)
+
+// DeploymentService persists deployment records. Actual orchestration
+// (Helm/ArgoCD/kubectl) is handled by an external controller or operator;
+// this service is the system of record for deployment history and status.
+type DeploymentService struct {
+	db *database.Database
+}
+
+func NewDeploymentService(db *database.Database) *DeploymentService {
+	return &DeploymentService{db: db}
+}
+
+type DeploymentFilter struct {
+	Service     string
+	Environment string
+	Status      string
+	Limit       int
+	Offset      int
+}
+
+func (s *DeploymentService) List(ctx context.Context, f DeploymentFilter) ([]models.DeploymentRecord, int64, error) {
+	q := s.db.DB.WithContext(ctx).Model(&models.DeploymentRecord{})
+	if f.Service != "" {
+		q = q.Where("service = ?", f.Service)
+	}
+	if f.Environment != "" {
+		q = q.Where("environment = ?", f.Environment)
+	}
+	if f.Status != "" {
+		q = q.Where("status = ?", f.Status)
+	}
+	var total int64
+	if err := q.Count(&total).Error; err != nil {
+		return nil, 0, err
+	}
+	if f.Limit <= 0 {
+		f.Limit = 20
+	}
+	var out []models.DeploymentRecord
+	if err := q.Order("created_at DESC").Limit(f.Limit).Offset(f.Offset).Find(&out).Error; err != nil {
+		return nil, 0, err
+	}
+	return out, total, nil
+}
+
+func (s *DeploymentService) Get(ctx context.Context, id uint) (*models.DeploymentRecord, error) {
+	var d models.DeploymentRecord
+	if err := s.db.DB.WithContext(ctx).First(&d, id).Error; err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			return nil, fmt.Errorf("deployment %d not found", id)
+		}
+		return nil, err
+	}
+	return &d, nil
+}
+
+type StartDeploymentInput struct {
+	Service     string `json:"service" binding:"required"`
+	Version     string `json:"version" binding:"required"`
+	Environment string `json:"environment" binding:"required"`
+	Strategy    string `json:"strategy"`
+	Replicas    int    `json:"replicas"`
+	TriggeredBy string `json:"triggered_by"`
+	Reason      string `json:"reason"`
+}
+
+func (s *DeploymentService) Start(ctx context.Context, in StartDeploymentInput) (*models.DeploymentRecord, error) {
+	now := time.Now()
+	d := models.DeploymentRecord{
+		Service:     in.Service,
+		Version:     in.Version,
+		Environment: in.Environment,
+		Strategy:    defaultStr(in.Strategy, "rolling"),
+		Replicas:    in.Replicas,
+		TriggeredBy: defaultStr(in.TriggeredBy, "api"),
+		Reason:      in.Reason,
+		Status:      "in_progress",
+		StartedAt:   &now,
+	}
+	if err := s.db.DB.WithContext(ctx).Create(&d).Error; err != nil {
+		return nil, err
+	}
+	return &d, nil
+}
+
+type RollbackInput struct {
+	Service   string `json:"service" binding:"required"`
+	ToVersion string `json:"to_version" binding:"required"`
+	Reason    string `json:"reason"`
+	TriggeredBy string `json:"triggered_by"`
+}
+
+func (s *DeploymentService) Rollback(ctx context.Context, in RollbackInput) (*models.DeploymentRecord, error) {
+	// Ensure the target version exists in history for that service.
+	var prior models.DeploymentRecord
+	err := s.db.DB.WithContext(ctx).
+		Where("service = ? AND version = ?", in.Service, in.ToVersion).
+		Order("created_at DESC").
+		First(&prior).Error
+	if err != nil {
+		if errors.Is(err, gorm.ErrRecordNotFound) {
+			return nil, fmt.Errorf("no prior deployment of %s at version %s", in.Service, in.ToVersion)
+		}
+		return nil, err
+	}
+
+	now := time.Now()
+	d := models.DeploymentRecord{
+		Service:     in.Service,
+		Version:     in.ToVersion,
+		Environment: prior.Environment,
+		Strategy:    "rolling",
+		Replicas:    prior.Replicas,
+		TriggeredBy: defaultStr(in.TriggeredBy, "api"),
+		Reason:      in.Reason,
+		Status:      "rolled_back",
+		StartedAt:   &now,
+		RollbackTo:  in.ToVersion,
+	}
+	if err := s.db.DB.WithContext(ctx).Create(&d).Error; err != nil {
+		return nil, err
+	}
+	return &d, nil
+}
+
+// MarkCompleted updates deployment status; intended to be called by the
+// orchestration layer (controller) once the real rollout finishes.
+func (s *DeploymentService) MarkCompleted(ctx context.Context, id uint, success bool) (*models.DeploymentRecord, error) {
+	d, err := s.Get(ctx, id)
+	if err != nil {
+		return nil, err
+	}
+	now := time.Now()
+	d.CompletedAt = &now
+	if success {
+		d.Status = "completed"
+	} else {
+		d.Status = "failed"
+	}
+	if err := s.db.DB.WithContext(ctx).Save(d).Error; err != nil {
+		return nil, err
+	}
+	return d, nil
+}